In the year 2000 Nici Jost started collecting pink objects, motivated by a personal attraction to the colour. Later, during her art studies, she began to realise and experience the emotional potential and impact of this colour. She then began to study the nature of pink in more depth. The colour pink affects her entire environment. Friends and people in her surroundings started supporting the collection by contributing both found and bought pink objects. Almost twenty years later, the colour is not only omnipresent in Jost’s work but has also become an intricate part of her life.